When African Concrete Products (ACP) first reached out, they were looking for a new website and help setting up their social media presence. On the surface, it sounded like a straightforward digital refresh. But after a few deeper conversations with the Chairman and team, I realised they needed more than that.

They didn’t just need platforms—they needed a clear story, a strategic foundation, and a way to connect their work to a larger purpose.

The Real Need: Strategy Before Design

ACP is one of Ghana’s oldest and most respected manufacturers of precast concrete products. But as the business looked to grow—through expansion, development partnerships, and a strong focus on sustainability—it became clear that their current communication didn’t reflect who they were becoming.

So, before designing anything, I worked closely with them to craft a clear communications strategy that would support long-term business development and align with global expectations around sustainability and impact.

We focused on:

• Defining sustainability goals in plain, credible language—covering energy efficiency, material use, waste reduction, and local economic impact.
• Creating a Value Creation Model, aligning ACP’s key focus areas with the United Nations Sustainable Development Goals (SDGs) to show how their work contributes to global progress.
• Repositioning the brand, moving from “a reliable concrete supplier” to “a forward-looking player in sustainable African infrastructure.”

Turning Strategy into Design

Once the foundation was set, I helped ACP bring the strategy to life through design and storytelling:

• A modern, responsive website that presents the brand with clarity, professionalism, and purpose.
• A renewed visual identity and messaging tone that reflects ACP’s blend of tradition and innovation.
• The start of a digital presence across social platforms, designed to support visibility, stakeholder engagement, and credibility.

The Outcome: More Than Just A Makeover

What started as a simple request for a website evolved into a full strategic rebrand—with ACP now equipped to communicate confidently with funders, partners, and the public.

Their new materials have helped position them as impact-ready, sustainability-conscious, and aligned with global development conversations—especially vital in an increasingly ESG-focused business environment.

–––––––––––––––––––––––––––

Let’s Tell a Bigger Story Together. If your business is growing, evolving, or reaching for something bigger—don’t settle for surface-level communication. Let’s turn your goals into strategy, and your strategy into a bold, clear story that opens doors.