Projects

Branding & Business Growth

Repositioning ACP for Growth – Strategy, Brand & Digital Transformation

Client: African Concrete Products (ACP)

Role: Lead Consultant & Creative Director

Collaborators: Creative Colab (Social Media, Photoshoot, Documentary)

Client Goal

ACP approached me with a request to revamp their website in response to declining sales and low brand awareness across the country. Their assumption was that a better online product showcase would fix the issue. However, through early discovery and analysis, it became clear that the company needed a more comprehensive solution — one that addressed both brand strategy and business development.

Approach & Solutions

I led a full-scope transformation of ACP’s brand, strategy, and digital presence, focused on repositioning them for long-term growth and relevance.

  1. Digital Presence
  • Designed and developed ACP’s new website, built to showcase their legacy, products, and capabilities in a modern, user-friendly format.
  • Launched and structured their social media presence, laying the groundwork for ongoing engagement and brand visibility.
  1. Strategy & Sustainability
  • Facilitated the definition of ACP’s sustainability goals, aligning them with global development frameworks and positioning ACP as a responsible industry leader.
  • Created a Value Creation Model to articulate their core impact and business advantage to stakeholders.
  • Advised on a forward-looking business development strategy that supports expansion and stakeholder engagement.
  1. Visual & Narrative Assets
  • In collaboration with Creative Colab, directed a full media production including a professional photo and video shoot and a short documentary highlighting ACP’s people, processes, and services.
  1. Facilitator Role
  • Currently acting as a facilitator for investment partnerships, helping ACP connect with investors involved in large-scale construction and infrastructure projects. This phase is ongoing.

Results

  • The brand now has a refreshed, cohesive, and future-facing identity.
  • ACP has experienced a growth in digital engagement, increased client inquiries, and interest from potential investors.
  • The new website and digital assets now serve as both a marketing platform and business development tool.

Visit acp.com.gh to explore the transformation

 

Launching and Scaling Selsi Solutions – Brand, Advisory & Digital Presence

Client: Selsi Solutions Limited (Pipeline & Process Services, Ghana)

Role: Founding Brand Consultant, Creative Director & Strategic Advisor

Website: selsisl.com

Client Overview

Selsi Solutions is a Ghana-based pipeline and process service company specializing in onshore and shallow water pre-commissioning services. Their offerings include pigging, hydrostatic testing, dewatering, drying, nitrogen purge & pack, leak testing, and engineering consultancy. 

Project Summary

I partnered with Selsi Solutions from inception, supporting them from their first client engagement to becoming a million-dollar enterprise. My role encompassed brand development, digital presence creation, and strategic business advisory.

Scope of Work

  1. Brand Identity Development
  • Designed thelogo and visual identity, establishing a professional and industry-aligned brand image.
  • Created comprehensivemarketing materials to support client acquisition and stakeholder engagement.
  1. Digital Presence
  • Designed and developed the company’swebsite, providing a platform to showcase their services and expertise.
  • Ensured the website effectively communicates trust, capability, and sector focus.
  1. Strategic Advisory
  • Advised onbrand positioning, messaging, and growth strategies during the startup and scaling phases.
  • Contributed toclient acquisition strategies and operational branding for key projects.

Results

  • Selsi Solutions has grown from a startup to amillion-dollar business within a few years.
  • The brand maintains a consistent and credible presence, attracting high-value clients in a competitive sector.
  • I continue to serve as a long-term creative and strategic partner, supporting ongoing branding and marketing needs.

Strategy-Led Brand Development for Damaris and Garments

Client: Damaris and Garments (Fashion & Apparel Brand)

Role: Brand Strategist & Marketing Consultant

Client Overview
Damaris and Garments is a fashion and apparel business aiming to build a strong presence and drive sustainable growth through clear positioning and structured marketing.

Client Need

The client initially approached me for a basic brand guide to support their visual and messaging consistency. However, after in-depth strategy sessions with the owner, it became clear that the business required more than just branding — it needed a comprehensive marketing foundation to support growth and market penetration.

Scope of Work

  1. Strategic Marketing Guidebook
    I developed a full Marketing Strategy Document, designed to guide all brand-building and promotional activities. It includes:
  • Market Analysis: Understanding the landscape, key trends, and customer behavior.
  • Target Segments: Defining the ideal buyer personas and tailoring messaging accordingly.
  • Brand Positioning: Clarifying the unique value proposition to differentiate Damaris from competitors.
  • Competitive Insights: Mapping out brand strengths and identifying whitespace opportunities.
  • Actionable Marketing Tactics: Laying out digital, retail, and brand-building activities with step-by-step recommendations.
  1. Brand Guidebook
    Alongside the strategy, I created a visual and messaging brand guideto ensure consistency across all future communications — from logo usage to tone of voice and design styles.

Next Steps

While the marketing activities are yet to be rolled out, I remain engaged with Damaris and Garments to oversee the implementation and ensure the strategy translates into business success. My role includes guiding execution, optimizing based on results, and adapting the roadmap as needed.

Outcome So Far

The business now has a clear, structured, and investor-ready marketing strategy. With implementation support in progress, Damaris is equipped to launch with focus, clarity, and measurable objectives.

Marketing & Web Design for Art Africa (Ghana & Kenya)

Client: Art Africa – Ghana & Kenya

Role: Web Designer & Marketing Planner

Overview

Art Africa was launched as a vibrant platform to promote African creativity through exhibitions, retail, and artist empowerment. I worked with both their Ghana and Kenya branches to build a strategic and digital foundation that fueled their early success.

Scope of Work

  • Created a comprehensive marketing plan aligned with the brand’s mission to grow Africa’s art market.
  • Developed a monthly planner for content, campaigns, and engagement across platforms.
  • Designed and built websites for both regional branches, focused on creating seamless, visually-driven, and user-friendly experiences.

Outcome

The project helped Art Africa thrive in its initial phase — increasing visibility, artist engagement, and audience traction. The digital platforms and marketing structure gave the brand a compelling launchpad for growth.

Visit: https://artafrica.net/ to explore more 

Branding & Design

GHIB Annual Report & Digital Microsite

Client: Ghana International Bank (GHIB)

Role: Brand & Design Collaborator

Collaborators: Creative Colab

Live Site: ghibplcannualreport2025.com

I partnered with Creative Colab to conceptualize and develop GHIB’s 2014/2015 Annual Report and a one-page digital microsite, aligning both with the bank’s brand tone, values, and stakeholder expectations.

Scope of Work

  • Designed avisually engaging print-ready annual report, translating financial and corporate data into clear, accessible narratives.
  • Created adigital microsite version of the report to extend its accessibility and appeal to online stakeholders and international partners.
  • Ensured that all visual and editorial elements aligned with GHIB’sstrategic brand positioning, promoting transparency, credibility, and long-term investor confidence.

Outcome

The final assets served not just as regulatory reporting tools, but as strategic branding materials that reinforced GHIB’s reputation as a forward-thinking, well-governed institution.
👉 View the site: ghibplcannualreport2025.com

Foundational Brand Design for AHS (Africa Health Supplies)

Client: AHS – Africa Health Supplies

Role: Brand Designer & Visual Communications Partner

Client Overview: Africa Health Supplies is a specialized medical equipment distributor focused on neonatal and pediatric care. From their inception, I’ve worked closely with AHS to shape their brand identity and visual communication materials.

Scope of Work

  • Logo Design: Created the original logo to represent AHS’s credibility, care-driven mission, and medical precision.

  • Marketing Materials: Designed brochures, fliers, and print ads that support product promotion, client presentations, and B2B outreach.

  • Advertising Collateral: Developed campaign visuals and messaging for both print and digital use, ensuring consistency across all offline touchpoints.

Ongoing Role

I continue to support AHS as their design partner, producing updated materials as their services and product lines expand. While I do not manage their website or social media, my work has helped establish a strong visual presence in the healthcare space.

Outcome

AHS launched with a polished and professional brand presence, allowing them to confidently engage hospitals, NGOs, and distributors from day one. Their materials continue to reinforce their position as a trusted medical supplier in the region.

Visit https://africahealthsupplies.com/ to explore more

Corporate Design & Client Materials for MCI Group

Client: MCI – Motivate Communications International

Role: Brand Designer & Creative Collaborator

Overview: MCI is a communications group offering media production, strategy, and branding services. I’ve supported them from the ground up with internal brand updates and client-facing design materials.

Scope of Work

  • Logo Refresh: Updated MCI’s logo for a cleaner, modern expression of their brand.
  • Marketing Collateral: Designed brochures, fliers, and corporate ads to support their business development.
  • Client Project Design:
    • Collaborated on annual reports, industry books, and promotional materials for clients such as:
      • Association of Ghana Industries (AGI)
      • Skills Development Fund (SDF)
    • Designed content to align with both MCI’s brand standards and their clients’ strategic goals.
  • Proposal Support: Cleaned up and formatted business proposals and tender documents for better client-facing presentation.

Outcome

Helped maintain a consistent, high-quality design standard across MCI’s operations and client engagements, reinforcing their position as a trusted B2B communications partner.

 

Corporate Design & Client Materials for MCI Travel and Events

Client: MCI Travel & Events (Events Division of MCI Group)

Role: Brand Designer & Launch Visuals Creator

Website: mcitravelandevents.com

Overview: As MCI expanded into event planning and destination management, I supported the launch of the new MCI Travel & Events brand.

Scope of Work

  • Brochure Design: Created the brand’s launch brochure to outline services, value proposition, and event management capabilities.
  • Social Media Visuals: Designed the initial social rollout for the new business line, focusing on clarity, elegance, and reach.

Outcome.

The materials helped establish a strong first impression for the new brand division, supporting client engagement and early business development conversations.

 

 

Brand Identity & Event Design for MakApps

Client: MakApps (Music Technology Solutions)

Role: Brand Designer & Marketing Strategist

Website: makapps.co

Overview: MakApps develops innovative music technology solutions, including mobile apps for music education, production, and performance. I partnered with them to redefine their brand identity, support global event presence, and provide ongoing marketing strategy tools.

Scope of Work

1. Brand Identity

  • Re-designed the corporate logoto reflect MakApps’ modern, music-driven vision.
  • Designedlogos for individual music products, ensuring cohesion across their ecosystem.

2. Marketing Materials & Collateral

  • Created brochures, branded t-shirts, stands, andevent collateral for the NAMM 2020 convention, where the brand successfully gained international exposure.
  • Developed visual assets and print materials that reflected both tech innovation and artistic flair.

3. Website & Digital Support

  • DesignedMakApps’ first website to serve as a digital launchpad for products and brand storytelling.
  • Later reviewed their current website and provided feedback to enhance user experience and message clarity.

4. Marketing Strategy

  • Delivered amarketing activity planner in 2023 to help the internal team organize outreach, campaigns, and brand promotion throughout the year.

Outcome

MakApps entered the global music tech scene with a bold, cohesive identity that resonated with creatives and educators alike. The brand made a strong impression at NAMM 2020, and the foundational work continues to support their marketing and product visibility.

Website Design For Sentient Nomad

Client: Sentient Nomad (Creative Marketing Agency, Ghana)
Role: Web Designer & Brand Alignment Consultant
Website: sentientnomad.com

Overview: Sentient Nomad is a creative marketing agency with a bold, idea-driven approach to branding and campaigns. I was responsible for designing their official website, with a focus on translating their brand identity and strategy into a seamless digital experience.

Scope of Work

  • Website Design: Created a clean, modern website that communicates Sentient Nomad’s values, services, and creative energy.
  • User Experience (UX): Ensured intuitive navigation and content flow to enhance usability and keep visitors engaged.
  • Visual Storytelling: Incorporated engaging visuals and structured layouts to reflect the agency’s creative sophistication.
  • Strategic Alignment: The design was shaped not just by aesthetics, but by the agency’sgoals for client acquisition, storytelling, and differentiation in a competitive market.

Outcome

The final site strengthened Sentient Nomad’s digital presence and positioned them as a credible, cutting-edge agency. It now serves as a clear, inviting hub for potential clients and collaborators.