sitsofeahadji

An annual report is more than numbers—it’s a chance to tell your brand story. In this post, I explore how I partnered with Creative Colab to turn GHIB Bank’s annual report into a marketing tool that attracted attention from investors, partners, and stakeholders. Learn how your business can do the same.

What began as a request for a website turned into a full strategic repositioning. For African Concrete Products (ACP), I developed a clear brand story, sustainability messaging, and a value creation model aligned with the UN SDGs—helping the company shift from simply selling products to communicating purpose and future growth. This is how strategy and storytelling came together to move a legacy brand forward.

When Damaris and Garments needed direction beyond day-to-day marketing, I stepped in to create a clear, actionable strategy. From market insights to messaging, I delivered a full marketing strategy document and brand guidebook—designed to position the brand for real growth, stronger identity, and smarter decisions. This is how clarity and strategy became their launchpad for success.

What does branding really mean beyond logos and colours? In this post, I explore how African businesses can use branding as a strategic tool—not just a visual identity—to build trust, connect with their audience, and grow with purpose. Featuring insights from my work with ACP, Selsisl, and more.

Your website shouldn’t just look good—it should work hard. In this post, I share how I design and build websites that are not only visually aligned with each brand, but also strategically crafted to engage users, build trust, and drive action. Featuring projects like ACP, Sentient Nomad, and Makapps.